Shop The Future of Beauty
Buy Once, Refill Forever
A match made in heaven

A tiny footprint designed to beautifully compliment your bath, travel light, and last forever

No mess refills in a fully recyclable and compostable tube. All the good, none of the bad
Enchanting Results
Customers and Stylists are raving
‘’ The lather is incredible, even with a small amount of product. It’s extremely cleansing and hydrating without stripping the hair. Love it! ‘’
"Smells amazing and my hair feels thickkkkkk!"
‘’ My client's hair felt healthy and full of shine and volume. ‘’
‘’ My hair looks so good with this shampoo. I am new to salon shampoo concentrates and I am hooked! ‘’
" I LOVE LOVE LOVE IT! This right here is a game changer. "
"Activating the powder was easy, felt like a bit of science. So fun to use. "
‘’First time my mom complimented my hair in years!'’
‘’ I was amazed that even days after using this powder shampoo, my hair still felt fresh and smelled incredible!! "
‘’ Love this product for my fine hair. Gives me lots of volume and doesn’t weigh my hair down. ‘’

Concentrated With Goodness
Most hair care products are more than 70% water, and for no good reason. Instead of unnecessary fillers and shipped water, we concentrate Small Wonder with all of the professional grade, clean ingredients your hair needs, and nothing it doesn’t. Unlike traditional haircare that is watered down and bottled up, our freshly activated powders deliver your hair with only the best. Try our award-winning salon shampoo concentrates for your shiniest hair and our salon conditioner concentrates for pure luxe hydration.

Our Secret Sauce
Meet SHINE37™, our proprietary complex meticulously engineered to enhance hair’s natural luster and volume. This advanced formulation works at the molecular level, leveraging a precise blend of lightweight conditioning agents that leave your hair full of volume and shine. By smoothing the hair’s surface, and optimizing light reflection, SHINE37™ delivers a high-gloss finish with weightless body—creating hair that looks healthier, fuller, and more vibrant with every use.
Old School,
Meet New School


(TSA Approved)
refill system
Better for you, and the planet

Shipped water free
Buy once and refill forever
Reusable, recyclable and compostable packaging. Even the ink is eco friendly
Gorgeous Hair Has Never Been This Fun

Our Money Back Promise
If you’re not 100% satisfied with Small Wonder after trying it for 30 days you can return it at no cost. We’re confident this will be your favorite.